KLR

// PREPARED FOR

Preeya Rampersad — KLR Solicitors

Sidcup · Bexleyheath · Dartford · Erith · August 2026 · Confidential

PAID MEDIA + MARKETING SCIENCE REVIEW

You hold wills in Sidcup.
Probate is where
the coverage
drops away.

Paid Media×DATA SCIENCE×HUMAN-LED AI

KLR already competes for wills in Sidcup. The bigger gap is across probate and several other services, with probate standing out as the strongest place to invest first.

See the review →Talk through the analysis

google.com/search?q=wills+solicitor+SidcupUK

✓ KLR ALREADY VISIBLE HERE — LIVE PAID AD

// 01 — WHAT I FOUND

You already hold part of the ground.
Probate is where the gap opens.

This isn't a start-from-zero account. KLR already has paid visibility for wills. The opportunity is to extend that coverage, with probate carrying the strongest initial weight.

✓ VISIBLE

Wills & will-writing — Sidcup

KLR is already competing here, so the account has a base to build from.

✕ NOT VISIBLE — PAID

Probate — the clearest commercial priority

KLR was not appearing in the paid results reviewed. Octopus Legacy, Farewill, TM Solicitors and Co-op Legal Services were.

✕ NOT VISIBLE — PAID

Estate planning, family law, conveyancing

These services remain part of the wider strategy, with budget earned by demand and performance.

✕ NOT VISIBLE IN REVIEW

Bexleyheath & Dartford catchments

KLR was not visible in the probate searches reviewed across either catchment.

wills solicitor Sidcup

Google · UK · Reviewed 27 Aug 2026

✓ KLR ALREADY VISIBLE HERE — LIVE PAID AD

Put in your numbers.
See what comes back.

The model focuses on probate because that is where I would put the most budget first. Other KLR services remain in scope, with spend shifted toward what proves commercially strongest.

How this model works:This is an adjustable model, not a forecast. Probate is used as the lead case. CPC is informed by the search research; conversion rates and instruction value are working assumptions. Replace them with KLR's real numbers where you can.

Monthly ad budget

£600/mo

Average probate instruction value

£1,800

Working assumptions:Blended probate CPC: £9.50 · Enquiry rate: 7% of clicks · Instruction close rate: 30% of enquiries · Base fee: £600/mo · Success fee: £350/instruction
CPC informed by Keyword Planner and live search research. Conversion rates and instruction value are model assumptions.

ESTIMATED NEW PROBATE INSTRUCTIONS / YEAR

MODELLED REVENUE FROM NEW INSTRUCTIONS

~£28,800

Base fee: £7,200/yr
Ad spend: £7,200/yr
Success fees: £5,600/yr
Net return: +£8,800

REVENUE ÷ MODELLED COST

1.44×

TOTAL MODELLED COST

£20,000/yr

// 03 — 12-MONTH RETURN CURVE

The cautious case is deliberately modest.
The economics improve if acquisition efficiency does.

The cautious case loses money. The realistic case clears costs. This chart shows the probate-led model only; the wider account would still include other services where the numbers justify spend.

Cumulative net returnBreak-even

// 04 — THE OFFER

We'd rather earn more when this works.

The monthly fee covers the wider paid media strategy. Probate gets the strongest initial weighting, while other services stay active where the numbers support them. The success fee is tied to confirmed probate instructions.

BASE FEE

£600

per month

£350

per confirmed probate instruction

WHY THIS STRUCTURE

The £350 success fee means part of our return scales with KLR's outcome. Under the realistic model, the probate-led case points to roughly £8,800 net in year one after ad spend and fees.

No setup fee from us. Ad spend goes directly to Google.

What's included: Paid media across KLR's priority services · Probate-led budget weighting · Wills, estate planning, family law and conveyancing supported where performance justifies it · Direct strategy and account ownership from Prince · Tracking, landing-page optimisation and reporting tied to commercial outcomes

Prince Enwere — Marketing Science Lead

Your direct strategy and account contact · 02037614045 · thinkingman.co.uk

Talk through the analysis

You hold wills in Sidcup.Probate is wherethe coveragedrops away.

You already hold part of the ground.Probate is where the gap opens.

Put in your numbers.See what comes back.

The cautious case is deliberately modest.The economics improve if acquisition efficiency does.

We'd rather earn more when this works.

You hold wills in Sidcup.
Probate is where
the coverage
drops away.

You already hold part of the ground.
Probate is where the gap opens.

Put in your numbers.
See what comes back.

The cautious case is deliberately modest.
The economics improve if acquisition efficiency does.